Longchamp promises further UAE expansion
19/11/2009
The chief executive of luxury leathergoods brand Longchamp, Jean Cassegrain, travelled to Dubai in mid-November to mark the first anniversary of the opening of the company's first store there.
The 80 square-metre Longchamp boutique is the prestigious Dubai Mall
As part of the anniversary celebration, the company showed of the Gatsby bag, which it is promoting as a new 'it' bag, as well as other products from its spring-summer 2010 collection.
Mr Cassegrain told local media: "The Middle East is a fascinating market and we are very encouraged by the growth the brand has achieved in the last few years. This is our second stand-alone boutique in the UAE and we're very committed to continued expansion in this region."
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