Jimmy Choo for H&M launches
13/11/2009
The collection of shoes, handbags and clothes that retail group H&M has put together in collaboration with the Jimmy Choo brand, went on sale in approximately 200 stores across the world on November 14.
A highly publicised celebrity sneak preview party in Los Angeles on November 2 generated widespread publicity and anticipation among H&M customers.
Founder and president of the fashion brand, Tamara Mellon, said at the event: "The Jimmy Choo for H&M collection embodies the attitude and spirit of laid back party glamour. Los Angeles is the perfect setting to launch the collection."
"Tamara is so brilliant and such a wonderful designer. Her shoes are incredible. I do my shopping sprees at H&M. I was recently in Italy and instead of going to other stores, I went to H&M," said film star Hayden Panettiere, who wore a pair of black leather trousers from the collection for the occasion. "I am in love with these pants."
Share this story:
