Start-up leather chemicals manufacturer Yorchem has successfully launched a new website.

The UK-based company launched earlier this year and said it was aiming to build on the strong reputation that Earnshaw Limited enjoyed throughout the leather industry until being taken over some years ago. The senior management team at the new company has a solid Earnshaw background.

Yorchem managing director, Darren Strafford, believes the knowledge he and other senior figures built up at Earnshaw will help the new copmany carve out a niche for its products. All five of the firm’s principal staff, including Mr Stafford, are former Earnshaw people. The others are production manager Richard Pollard, sales director Julian Osgood, logistics manager Amanda Parsons, and technical sales manager Freddie Cartagena.

“Earnshaw’s was arguably the UK's most respected manufacturer of surface coating chemicals, when the name disappeared following the takeover by BTP and its subsequent sale to Clariant,” said Mr Strafford on launching Yorchem. “Earnshaw’s built its reputation on three core principles; quality products, competitive pricing, and honest and reliable service. It enabled it to successfully export to nearly 80 countries, and that is the yardstick we have set ourselves.”

The new website (www.yorchem.com) offers a wealth of information on the products the new company is making available to the global leather marketplace.