Korean consumers changing their minds about US beef
18/09/2009
US Meat Export Federation vice chairman, Keith Miller, has returned from a visit to Korea saying that consumer attitudes towards US beef there seemed to him to be improving.
He said this was in contrast to the business climate he witnessed on a previous trip earlier this year, when US beef was still saddled with negative publicity from protests that marked the reopening of the Korean market to US exports last year.
“I was in Seoul in March,” he explained. “When we went to the marketplace back then, consumers were walking right past the US product and head straight to products from Australia, even though the US product was cheaper. At the time, they just didn’t want anything to do with US beef. That’s changed between then and now. This time we could see a lot of people going in and buying our product.”
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