Buckman looks to the future with new identity
03/09/2009
Specialist chemicals company Buckman has changed its brand identity. The Memphis-based company has dropped the word ‘Laboratories’ from its corporate logo, and the company will now be known simply as Buckman. It says this move is a reflection of its growth from a small laboratory selling a few chemicals to a global supplier of not only chemistries but also knowledge, service, expertise, and continuous improvement.
It also has a new corporate tagline, ‘Commitment makes the best chemistry’, which it says emphasises the importance Buckman places on collaboration, creativity, and service to create measurable return on investment for its customers.
Buckman has been in business for nearly 65 years and is now active in more than 90 countries.
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