Absolut goes for leather look

12/08/2009
Sweden-based Absolut, a premium vodka brand has released a special edition bottle wrapped in black studded leather.

The Absolut Vodka Rock Edition is designed to pay tribute to the vibrant, bold and irreverent world of rock. Its launch will be accompanied by a marketing campaign entitled 'In An Absolut World, You Rock'.

The company recently launched masquerade and disco versions of the popular spirit.