First Lady helps launch new 'it' bag
16/07/2009
Aiming to emulate earlier successes by Hermès and Dior, French fashion brand Roger Vivier has launched a bag for France's first lady, Carla Bruni.
According to Vogue, the Roger Vivier brand hopes the new bag, made from crocodile leather, will prove as iconic and popular as the Hermès Kelly (named after actress and, later, pricess, Grace Kelly) and the Lady Dior (made famous by Lady Diana).
The Carlalala's chances of becoming a new 'it' bag increased when Ms Bruni used it at an official procession for Bastille Day, July 14.
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