Natuzzi president praises an ethical approach
14/07/2009
President and founder of the Natuzzi leather furniture group, Pasquale Natuzzi, has spoken of his conviction that an ethical approach to business pays in the end.
During an interview with a local newspaper, Mr Natuzzi said: “In my opinion, it pays in the end to run an ethical business. Not to respect ethics is to take a short-term approach, the kind of strategy you’d expect from someone who is looking to make a killing for two or three years and then escape to the Caribbean. But if you want to build a brand that will last for a long time, you have no choice but to operate in an ethical manner.”
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