Swank makes move on women’s market
13/07/2009
Swank, a New York-based designer and distributor of leathergoods, has announced a new strategic alliance with Style 365, a marketer of woman’s fashion belts and accessories to many of the largest women’s specialty retailers in the United States.
For some years, the main focus for Swank has been on products for men, but this deal means it will begin distributing women’s belts this autumn. Elisa Grimaldi and Nicole Jefferson, Style 365's senior management team, will be based in offices and showrooms located at Swank’s New York headquarters.
John Tulin, chief executive of Swank, commented on announcing the new deal: “We could not be any happier with our new partnership with Style 365. Swank has long been the resource of choice for men’s accessories. We’ve been actively seeking the right platform for our re-entry into the women’s fashion accessories market. Style 365 provides that opportunity. We’re confident that their creative talent and specialty chain expertise, combined with our retail and licensing partnerships, will create a formidable team enabling us to pursue a variety of attractive growth opportunities. We look forward to becoming a strong player in the women’s belt business.”
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