Etihad invests in Italian leather
11/05/2009
Etihad Airways, the national airline of the United Arab Emirates, has unveiled a new first class cabin suite.
The airline’s new first-class cabins will contain 12 individual suites, which have been designed to provide first-class customers with more privacy, greater comfort and increased storage. The highlight is an extra-large leather seat that extends to a fully-flat bed, which is equipped with built-in massager, lumbar support and adjustable headrest, as well as power sockets for a laptop, iPod and other electronic devices.
James Hogan, Etihad Airways’ chief executive, said at the launch: “Competition for premium customers remains intense and during the last 12 months a number of airlines have unveiled significant enhancements to their first-class cabins, with others deciding to remove the cabin completely from their aircraft.
“A downturn is exactly the time when an airline needs to demonstrate its commitment to the very highest standards of service excellence. With this in mind, we feel the time is right for us to raise the bar and we believe that our new first-class cabin re-establishes our position as market leader in terms of luxury air travel.”
The airline said the cabin interior was created by craftsmen “from some of the world’s top designers”, including luxury leather from specialist Italian leather upholstery provider Poltrona Frau.
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