Intelligence

International tension affects leather pipeline

19/07/2006

Macroeconomics


    The summer season has set in almost everywhere and the financial markets have not produced a great deal of interesting news. Most indicators remain on track and have not shown too much variation in recent weeks. Consumer confidence in the
USA was a little weaker than analysts had expected, but the question to ask here, as usual, is whether the expectation itself was correct.


    Consequently, our attention was much more focused on the general political situation. We have repeatedly drawn our readers’ attention to the situation in the
Middle East. The outbreak of war around Israel has again proved how precarious the situation in this part of the world is, and we are now witnessing military conflicts in Afghanistan, Iraq and around Israel. The situation with Iran remains unresolved and we can only hope that the situation is kept under control.

 

Political unrest affects world economy


            One way or another, if the situation remains unsettled for some time, it will inevitably have an impact on the world economy. The most obvious indication of this is the price of crude oil which has reached the mid $70s and, under the present conditions, prices around $80 or more per barrel would come as no surprise.

            Although the experts still maintain that the world economy could handle prices of $80 or more, we believe the opposite. The effect of the price increase is merely subject to a significant time lag and, as long as the western world and the emerging markets are dependent on oil, it is a matter of ignorance to believe the prices will not eventually hit the global consumer hard.


            The currency market also remained in pretty narrow ranges and the US dollar was able to gain some momentum as a result of the increasing tensions in the world.

 

Market intelligence


            The summer period is a time of shorter reports and less market activity. This might be the case again this year, but it seems that the situation along the leather pipeline is going to be much less relaxed than people might initially realise. In our last issue of Market Intelligence two weeks ago, we spent some time discussing the supply side. We also suggested that furniture business would possibly be slower and that this could have a serious impact, particularly on dairy cows. It seems that we now have to come back to these statements and maybe even correct some of our opinions and conclusions.


            The last two weeks have actually delivered conflicting indications from different parts of the world and the reports and sources we are dealing with do not appear to be reading from the same page in terms of the present situation. Two of the most influential regions,
Europe and the United States, seem to be operating in two completely different markets. US reports are talking about less activity and indicating sales and export figures that seem to show a slowdown in business, while we continue to receive positive comments from many parts of Europe.

 

Reports appear contradictory


            The ultimate question is who is right? Or are there particular reasons why impressions and market directions are so different considering both markets operate mostly on the same customer base and leather production? It might be that the
US is depending significantly more on shoe leathers while European hide production is more upholstery-oriented.


            However, this leads us to a number of further questions. We have been, and still are, of the opinion that side leather business is still stronger, and has a more favourable outlook into the second half of 2006, than upholstery. Looking at the reports and taking into account the assumption about European and
US leather dependency, as stated above, the present market sentiment is even more difficult to understand.

What could the explanation behind this be? The most straightforward would be that one market report is correct and the other one is not. However, it does not appear to be so clear cut, there must be other reasons for the discrepancy. The only logical answer we can find is that it must be related to the pattern of demand for finished leather products. And this would mean that, particularly in upholstery leathers, the demand is increasing for medium and higher quality leathers in Asia. This would at least explain why Asian buyers have been quite active in the raw material market in Europe. The hides that are reportedly facing a large amount of market pressure in the US at the moment are mainly for low quality leathers and they may appear relatively expensive compared with other cheaper raw material origins. This would confirm at least one of the key opinions we stated earlier in the year, that lower quality and more economical leathers might face more of a struggle in the market than the medium- and high-end.

 

Economical leather faces lull in demand

To some extent, this is not particularly surprising. Increasing prices for economical leather is quite difficult and it faces serious competition from product substitutions. Indeed, monitoring the present offer of furniture in the large discount retail stores, one gets the impression that cheaper leather is on its way out while alternatives in fabric and artificial leather are increasingly on display. This is difficult to explain apart from the proportionately high influence of cost increases on the finished product than for higher value articles and/or manufacturers’ fear of price instability.

Another explanation would be that Asian buyers are trying to put their preferred market on the supply side under more intense pressure and consequently trying to buy their immediate needs for relatively quick shipments in Europe, knowing very well that the American market can only be forced into a significant price reaction when unsold hides are starting to pile up. Only when packers are actually seeing their positions eroding will they finally be willing to consider a price reduction.

Having said this, under the present market conditions it seems that the reduction of a few dollars would precipitate a wave of purchasing which will clean up what is being produced in the medium and higher quality US market. This is still not being considered a major market movement and we stick to our opinion that price changes within a range of 10% are just fluctuations with no real trends that are really worth mentioning.

A different situation might be seen in the lower quality end in the United States as we have already mentioned. These types of hides are predominantly competing with their counterparts from South America and here the correction of something like 10%, or even more, could be possible if our philosophy of increasing price pressure on lower quality material is correct. However, we have our doubts about this if we are entirely honest; as long as the global economy is growing as it is, the emerging markets should see the biggest increase in leather consumption.

 

Autumn trends difficult to predict

So for the short term, we cannot expect any real trend correction and it will not be until the end of the summer when more cards are laid on the table that final judgements about trends for the second half of 2006 can be made. We imagine we might get some really conflicting developments in different market segments.

The split in the skin markets has not actually produced any particular news. From garment leathers we hear reports that good quality doubleface is still seeing pretty strong demand and prices remain high due to insufficient supply. Quite the opposite applies for the nappa leather market. Skins for this purpose continue to pile up, although there were some reports of Middle Eastern buying in the UK and the clearance of a significant quantity. However significant this was, it is definitely not enough to take enough skins from the market and to build any kind of sold forward position on the kill that was expected to come over the next months. It is still surprising that very cheap raw material around the world is not finding sufficient demand from the consumer markets. Perhaps the big retailers and designers have got something up their sleeves for the late summer and the next season. Let’s hope they reveal their plans in late August and September.

 

Market development remains uncertain

Things are pretty uncertain in terms of market development over the next few weeks. But we feel pretty sure that price variations in Europe will be more than limited. If everything stays as it appears today, prices should ease moderately and eventually enough find buyers to settle quickly. We can be quite sure that not all productions are actually covered yet for August and September. More information will be given by the weekly sales numbers which are published in the reports from reliable sources. In fact, we believe that a lot of so-called private treaties can be expected in the near future which will not necessarily be reported to the public. Consequently, everyone needs to watch the market development with great care in order to avoid being misdirected by rumours and gossip.