A US Meat Export Federation (USMEF) senior leadership team led by president and CEO, Phil Seng, has had a series of meetings with key South Korean distributors, wholesalers, retailers and industry consultants to assess current market conditions and to tweak the organisation’s approach for US beef and pork. It is looking to accelerate the reintroduction of US beef in South Korea and to solidify gains by US pork in the market.

Share this story: