News

Beef promotions woo consumers

28/07/2008

Two beef producers from Nebraska and Iowa have taken part in a promotion of US beef in Japan, sponsored by the beef councils of Nebraska and Iowa. The event increased sales of US been tenfold in a Tokyo store of Japan’s largest retail grocery chain, Ito Yokado.The US Meat Export Federation (USMEF) is running promotions at four Japanese supermarket ...

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