News

Advertising campaign backfires

23/07/2008

The chairman of Turkey's leathergoods manufacturers' association (TDKD), Ramazan Hazar, has said an advertising campaign that used celebrities and other high-profile figures to promote local products has backfired.According to Mr Hazar, a set of commercials that has run on Turkish television for two years now, featuring figures such as film...

To continue reading this story, please sign in or register.