The Conseil National Du Cuir has launched a new campaign aimed at bringing leather to the foreground of people’s attention and promoting not only leather products but also the skills and careers of the industry. Set to run until the end of 2008, the campaign will include TV advertisements as well as numerous events, including the ‘National Leather Day’ which took place on October 25, on St Crispin’s Day, the patron saint of leather and shoe workers, when numerous events were organised.

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