The Madrid International Fashion Fair SIMM is to change its image and layout, as well as introducing a new ambassador, known as SIMMY at the next show to be held on August 31 to September 2.

The different sections of SIMM have been renamed Gala, Diva, Perlas (Pearls), Alma (Soul), Eterna (Eternal), Alas (Wings), Besos (Kisses) and Libre (Free). Gala (Hall 1) will present the glamour of party-wear and eveningwear, featuring dresses hats and jewelled bags. Hall 3 will incorporate Perlas, which will include the collections of Anna Mora, Cadena La Maglia, Carmen Melero, Elisa Cortés, María Mariño and Mireia Bisbe, among others, representing eternal femininity.

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