The number of countries represented also increased, rising from 66 in 2006 to 74 this year—a 12% increase. The majority of foreign buyers came  from Latin America and the United States.

The fair brought together 1,200 exhibitors and generated orders worth an estimated $2.5 billion, a 4% rise compared with the number signed at the last show. This was a positive outcome for Brazil’s footwear industry which on average generates around 25% of its total annual sales at Couromoda.

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