Children’s shoe sizing to take centre stage at GDS
Children’s footwear will be highlighted in a Kid’s Special covering nearly 600m² Kids’ exhibit at GDS in Düsseldorf on March 5-7, with the focus on shoe size measuring systems.
According to the organisers of GDS, the children’s footwear market is a highly contested one – and the target group is shrinking due to demographic changes. Nevertheless, this segment is one of the growth markets promising major sales potential for both manufacturers and retailers alike. Consumer behaviour is clearly polarised. Some consumers save on their childrens’ shoes in economically challenging times disregarding quality due to the shoes’ relatively short life span. On the other hand, there are demanding consumers who attach great importance to brand value, wear properties and, above all, perfect fit when it comes to children’s shoes.
