The Timberland Company has introduced new footwear technology that the company believes could have a significant impact on the men's footwear market. Catering to the 60% of men who are unable to get an optimal fit through traditional footwear - and the 35% of men who have a half-size or greater difference between their left and right feet - the new patent-pending Timberland PreciseFit system takes a new approach to fit, by going beyond length and width. To address forefoot volume, the system uses an innovative footbed insert system to deliver a better fit every time.

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