German sporting goods producer, adidas, has announced that it is expecting to achieve record football sales next year, in large thanks to the World Cup that will take place in Germany.

"Having the world's biggest sporting event take place in our home market is an once-in-a-lifetime opportunity," stated Herbert Hainer, CEO. "Adidas is ready for the World Cup, and for 2006 we expect to once again achieve record sales in our football category."

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