Keds extends deal with Mischa Barton
03/05/2005
Keds Corporation, a subsidiary of Stride Rite Corp., has announced that it has extended its relationship with the brand spokesperson to include international rights. The agreement will expand Barton's current role to be the spokesperson for Keds worldwide and extend the relationship for an additional year. The brand has committed to a three-year contract with the actress from 2005 through 2007.