News

Keds extends deal with Mischa Barton

03/05/2005

Keds Corporation, a subsidiary of Stride Rite Corp., has announced that it has extended its relationship with the brand spokesperson to include international rights. The agreement will expand Barton's current role to be the spokesperson for Keds worldwide and extend the relationship for an additional year. The brand has committed to a three-year contract with the actress from 2005 through 2007.

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