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Adidas strives to double business in Asia by 2009

20/12/2004

According to Herbert Hainer, chairman of the board at adidas, it is the company’s aim to double sales in Asia by 2009. Hainer presumes that Japan and China will soon be the biggest delivery areas in the world, after the USA. Adidas’ turnover in Asia was €1.116 billion in 2003, they are now aiming to increase their proceeds in the region to more than €2 billion in the next five years. Shoes, clothing, sports equipment for women and football equipment will be in the greatest demand according to Hainer.

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