News

Reebok to launch Pump 2.0

15/11/2004

Having launched its original Pump performance shoe fifteen years ago in 1989, Reebok is readying itself for the launch of the Pump 2.0 that is to make its official debut in spring 2005. The new shoe is not just a new version of the old favourite, it is claimed to be ‘the first shoe that automatically custom fits to the foot’, due to the new technology developed for the product.

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