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Adidas_1 intelligent shoe wins Popular Science award

15/11/2004

Adidas’ new adidas_1 has become the first ever shoe to be awarded Popular Science’s ‘Best of What’s New’ award at the magazine’s annual award ceremony.

 

The shoe – that adidas claims is the most advanced available - continually senses, understands and adapts to the individual runner’s needs, thus allowing comfortable, customised cushioning. The sensor incorporated into the shoe is so sophisticated that it is accurate to within the width of a human hair; it can make five million calculations per second; and has a motor that apparently turns faster than the blades of a Blackhawk helicopter - regardless of the weight of the runner or the terrain.

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