Chinese shoe brand valued at $205 million
The Chinese ‘Aokang‘ footwear brand has been valued at 1.69 billion yuan ($205 million), the China Leather Industry Association (CLIA) has reported.
Mr. Wang zhen Tao noted it had taken ten years for Aokang to become a recognised brand in the country and that its location in Wenzhou city had played a part in this. Mr. Xu Yong, director of CLIA, praised Aokang, saying the development mirrored the growing recognition of the Genuine Leather Mark, initiated by CLIA.