Today marks the opening of the 51st edition of SIMM (Semana Internacional del la Moda de Madrid/International Fashion Week of Madrid).
Now Europe’s second-largest show in terms of exhibitors, floor space and number of ‘specialised visitors’, this season’s show is expected to attract more than 28,000 visitors over its three day duration. Previewing autumn/winter 2004/05, the show also coincides with the fourth edition of the ‘Madrid Lives Fashion’ programme which extends from from the beginning of January to the end of February and includes a series of presentations, each of them showcasing a different aspect of the city’s vibrant fashion scene.