Queensland cattle hides are shaking off their reputation for inferior quality five years after the implementation of changes to the State's branding, Primary Industries and Rural Communities Minister Henry Palaszczuk said.  Mr Palaszczuk said the Queensland State Government banned cheek and rib branding of cattle in November 1998 to improve the standing and value of Queensland cattle hides. "Traditionally, branding damage meant Queensland hides were regarded as inferior quality and reduced the possible returns for industry," he said.

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