Eighteen delegates from tanneries in Thailand recently attended a week long “Fashion Seminar” held in Bangkok and organised by Stahl in conjunction with the Thai Tanning Industries Association.  The theme of the seminar, “Translation of a feeling into reality” enabled John Schoemans from Stahl Holland and Steve Apps from Stahl Thailand to teach the delegates how to convert their fashion ideas into attractive and saleable leather.  They used the concept of a dreamer, a watcher and an achiever as the three steps needed to convert an original idea into the reality of a leather that will attract the eye of a buyer.

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