The Danish footwear manufacturer, Ecco, has clocked up successes in many global markets. Despite several promising start-up partnerships, however the market has always proved difficult in Türkiye.

In 2000, Ecco cemented a sales and distribution partnership with Desa Deri, which produces fashion leather garments for the UK-owned company, Marks and Spencer. Desa manufactures its own brand-name shoes in Italy and at one point, an Ecco shoe outlet in a major coastal resort city was under discussion. However, the two firms found that their targets, pricing, marketing strategy and long-term goals were divergent and the collaboration came to an end.

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