A new fur labelling initiative to improve consumer information has been approved by European members of the International Fur Trade Federation (IFTF).

The scheme, which will be introduced on September 1, 2003, means that customers will know exactly what type of fur they are buying at the point of purchase. The new label will identify clearly the species of the fur in its Latin name and the local language or an English translation. It will also include care instructions and the name of the garment’s retailer or manufacturer.

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