Art publisher powerHouse Books has added a new title, "Sole Provider: 30 Years of Nike Basketball" to its autumn book list. This is an unusual example of a publisher embracing a branded sports image to come up with a limited edition, custom publication. Nevertheless, the book is about Nike’s commitment to basketball and probes how the firm’s sports shoe/sneaker beginnings launched it on the path to being a branded image that has now added apparel, sports equipment and designer accessories to its high-stepping stable. Upmarket footwear maker, Cole Haan, for example,is a Nike subsidiary.

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