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Adidas kicks back at animal rights protestors

04/09/2002

Protesters on behalf of animal rights, frequently proponents of a vegan lifestyle, have been targeting those who use kangaroo leather.

Despite the fact that the Australian government carefully manages the kangaroo population - and is hardly likely to damage the future of one of the country’s most widely recognised symbols - the group called Viva! (Vegetarians International Voice for Animals!) has nevertheless seen fit to allege that the kangaroo is being hunted to extinction. The group’s most recent target is the German sports brand, adidas, which it accuses of ‘contributing to the decline of some endangered species’ through its use of high quality leather in its football boots.

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