Entering into a hectic round of late summer shows (seven in all), Merrell (Europe) is bringing three major development initiatives as part of its continuing technology input programme.

M-Chips are midsole inserts in two densities that enable runners to custom tune their shoes in terms of foot alignment. The intention, says Merrell, is to improve gait effectiveness – by which it is assumed that more power is placed into the stride and less is lost to either supination or pronation. M-Chips are matched with the Merrell Air Cushion, which deflects shock and improves stride mechanics.

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