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Footwear reigns supreme at Nike

18/07/2002

Of total revenues of $9.9 billion, footwear accounted for $5.75 billion, with the remainder being made up of apparel ($2.5 billion) and equipment ($1.5 billion). And though footwear sales in the crucial US market were down 1% to $3.2 billion, they nevertheless brought in two-and-a-half times the revenue of apparel (up 4% to $1.3 billion) and more than seven times the revenue of equipment (up 22% to $425 million). A previously announced refocusing on the US market meanwhile showed through during the final quarter in terms of a 1% revenue increase, to $834.7 million.

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