News

Yue Yen looks to take on board own materials operation

10/07/2002

Yue Yuen Industrial Holdings, the branded athletic and casual footwear maker, is planning to acquire a raw material operation from its Taiwan-listed parent, Pou Chen Yue Yuen, a publicly listed company in Hong Kong

Executive director Steve Li yesterday has confirmed the report, saying the proposed purchase was part of a ‘vertical integration strategy’ designed to reduce production costs

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