News

BASF gets interactive with new `Business Barometer`

06/06/2002

Called the ‘Business Barometer’, the new service takes the form of an ‘optimism index’ in which visitors are invited to answer three straightforward questions related to their own levels of business and their outlook for the next three months. After clicking on a 'Submit and View Results' button, the viewer is presented with the averages of all opinions submitted in the previous 30 days, in clear graphical form.  Naturally, contributors to the business barometer remain anonymous.

To continue reading this story, please sign in or register.