US consumers turn to patriotic colour choices - BASF
16/05/2002
According BASF Corporation, the US consumer’s preference for red, white and blue products has surged since September 11, with cars, footwear and apparel being the most visible symbols of their solidarity.
But while Americans are still buying red, white and blue for their wardrobe, they are now beginning to put those colours together in new combinations, the company says.
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