When it comes to selling new cars, automakers are increasingly finding that while a vehicle's exterior design is "the bait, the interior is the hook."

That was the common sentiment at a media breakfast held yesterday to preview the Automotive Interiors Show which takes place this week at the Cobo Center in Detroit. At the briefing, a panel of interior design executives from vehicle manufacturers and their suppliers shared their views on the importance of the interior to the new car purchaser.

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