The Sporting Goods Manufacturers Association (SGMA) released figures recently showing that sales of athletic footwear in the US rose about 2% in 2001 compared with 2000. According to the SGMA, athletic footwear sales in 2001 amounted to $15.4 billion compared with $15.1 billion in 2000. Figures generated by The NPD Group, which conducted the research, showed that consumers paid an average price of $38.36 for a pair of sneakers in 2001, a 3.5% increase over the 2000 average price of $37.05.

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