Since joining the World Trade Organisation (WTO), Jinjiang city, one of China’s most important centres for footwear production, has stepped up its efforts to grab a slice of the global market for footwear.

The government in Jinjiang city has been encouraging footwear companies there to modernise and there has been significant investment in technology. Since China’s entry into the WTO over 40 advanced EVA sole injection machines have been imported from Europe.

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