What’s in a name? Woodlot gets the chop

20/02/2002

What’s in a name? Everything it would appear for Australian Wool Innovation, which has lopped the term ‘Woodlot’ from the title of one of its newest research programmes.

Reacting to criticism from wool producers that the title was more redolent of wood that wool, AWI has renamed its ‘AWI Pilot Woodlot Advisory Service’ to ‘AWI Pilot Revegetation Advisory Support Service.’