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adidas unveils first Japanese `Originals` store

17/12/2001

adidas has taken the wraps off its first ‘Originals’ concept store in Japan at Tokyo Harajuku, the city’s trendiest area.

Featuring over 126 square metres on two floors, the store offers the first Originals collection for Autumn/Winter 2001 and will give a small preview of adidas's upcoming Spring/Summer 2002 collection. It also offers special editions such as an "I love Tokyo" T-shirt or the adidas Crystal Superstar adidas.

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