The kangaroo industry of Australia appears to be winning the current PR battle against organised campaigns calling for an end to the use of kangaroos as part of the meat industry.

British vegan pressure group Viva! organised a demonstration in London against the kangaroo industry on November 22, claiming that the population of kangaroos in Australia (an estimated 20-25 million) faces extinction because of the meat and hide industry. However, the event failed to generate public support while another demonstration in Australia widely advertised by its organisers only managed to attract six people.

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