Athletic shoes were one of only a few product categories to register a marked decline in the latest quarterly American Customer Satisfaction Index (ASCI) – the main bellweather for consumer satisfaction in the US.

Produced through a partnership between the University of Michigan Business School, the American Society for Quality and the CFI Group, the index overall was largely unchanged year on year, dropping by only 0.6 of a point to 80.3, where an index of 100 represents complete consumer satisfaction among the survey sample and a score of 0 none at all.

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