The German chemicals giant BASF has announced WorldAccount - an global e-commerce platform that brings together all the company’s existing customer portals as a single, easy to use resource.

Located at www.worldaccount.basf.com, the new portal is said by the company to make the process of finding and ordering the right products for each application much more straightforward.  Authorised access to information such as order placement, order status and certification has also been simplified, with greater access being provided to individual product specialists.

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