The Brazilian leather sector is set to benefit from the "Brazilian Beef Program" – a new government-sponsored initiative aimed at raising the profile of Brazilian beef in export markets.

According to Augusto Sampaio Coelho, the President of the Centre for the Brazilian Tanning Industry (CICB), the increased supply brought about by the programme will not bring about a fall in hide prices. Rather, it will result in better quality and more valuable hides, as it will entail the culling of a higher proportion of younger animals.

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