Reebok and addidas step up basketball sponsorship
10/09/2001
Nike appears to be losing its grip on the lucrative basketball shoe market. Reebok's 10-year deal with the NBA agreed earlier this month has been quickly followed by a move from addidas to link up with up with Kwame Brown, one of the league's biggest stars. The Washington Wizards rookie has signed a multi-year contract with the sportswear retailer estimated to be worth over $400,000 a year for three years.