Reebok India markets new shoe directly to schools
Reebok India is to focus on the school shoes market with a new design called the Workout Ripple Shoe. The product has a leather upper, EVA and rubber outsole, and is both durable and functional, making it suitable for all children's needs. To market the shoe, Reebok India is to supply the schools directly. The first school on board was the Bishop Cotton School in Shimla, now two more schools have signed up to the deal and seven others have shown an interest.