News

New strategic partnership for NBA and Reebok

13/08/2001

The National Basketball Association and Reebok International Ltd. have formed a 10-year strategic partnership, under which Reebok will design, manufacture, sell and market licensed merchandise for the NBA, the Women's National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBA's new minor league.

To continue reading this story, please sign in or register.