A little reported yet significant store opening occurred in Paris earlier in the year when a retail outlet exclusively selling the Chinese ‘Kangnai’ brand of footwear opened for business.

Established by Wenzhou Great Wall Shoes Industry Corporation, the shop attracted widespread interest in the Chinese footwear press because it was clear evidence of China’s ongoing efforts to break out of the ‘bargain basement’ end of the footwear market and create a brand of its own.

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